University of Southampton
We’ve been a proud sponsor of Venturefest South’s annual VFS conference since its inception in 2017. For #VFS19 we filmed a series of videos titled “Meet the Sponsors” prior to the event to explain why the sponsoring organisations put their funds, support or resources into making the conference happen again.
These videos, which are 60 to 90 seconds in length, were filmed at our studio in Southampton throughout February. The videos were uploaded to VFS TV, an online channel for Venturefest South, as well as to the main Venturefest South website. They were also shared on social media in the lead up to the event.
By producing these videos we were able to help engage the sponsors with the event, giving them an opportunity to stand on their soapbox and let others know why they were getting involved.
These videos also provided additional “value add” marketing opportunity to sponsors in exchange for their involvement with the event, which was particularly important for sponsors who were donating money and wanted to feel like they were getting value from their investment.
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