Motorhome Dealer Group – “How To Buy” Video

We were approached to produce a promotional video for Motorhome Dealer Group (MGG). (Which we did!) Additionally, we also produced this “How To Buy” video. It shows prospective customers how to purchase a motorhome from MDG.

This video wasn’t part of the original brief for this project. However, while filming, we discovered that MDG’s sales team needed a video that explained the buying process to prospective customers.

Although buying a motorhome is a fairly straight forward affair, there were a couple of steps in the process that customers weren’t always expecting.

Rather than trying to shoehorn the additional messaging into the main video, we realised that we could create a second video using the same footage we’d captured for the company’s promotional video. By taking the footage from the main video and putting on-screen messaging over the top, we created the “How To Buy” that you see above.

By repurposing footage from the main video, we were able to keep production costs down. In fact, we didn’t need any additional budget for this video. Motorhome Dealer Group received this additional video for no extra cost. (We always try to go above and beyond wherever we can!)

The final result was two high quality, professional videos that have unique but important purposes within Motorhome Dealer Group’s marketing and sales strategies.

Style: Training,

Techniques: Edit-Only,

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