We were approached by our long-time customer Industrial Cleaning Equipment (ICE) to capture footage of their machines in action on one of their customers’ sites. That customer was Principle Cleaning who provide cleaning services at many high profile locations in London including the Gherkin, Paddington Central, and Google’s UK headquarters.
ICE have been vocal about the benefits of working with Southpoint Films and Principle were certainly listening. In addition to creating a series of product videos for ICE to use in their own marketing, we were also tasked by Principle to create a promotional video for their business using the footage we captured across two days of filming in London.
By combining live action footage with on-screen motion graphics and archive photos sent over by the client, we were able to create a video that has since been successful on social media where viewers are not always able to hear the sound.
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