We were approached by longtime client Carswell Gould to produce a short promotional video for the Southampton Cultural City Conference 2019, which was organised by their client Southampton Cultural Development Trust.
With a runtime of 36 seconds, making it suitable for use on all social media platforms, this promotional video features footage from the 2018 conference which we had filmed a year prior. This footage is combined with on-screen messages, which were provided by Carswell Gould and designed to fit in with the rest of the marketing collateral for the event.
Although our team had filmed this footage at the 2018 event, we believe this video is a great example of how archive footage can be re-utilised for future purposes and we highly recommend this approach as a way of getting more mileage out of your existing video content.
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