The power of video for conferences and events

5th August 2017 | Posted in Resources

This article originally appeared on the Vimsy blog. Vimsy is a product from the team at Southpoint Films that lets you create your own website for sharing, distributing and selling your videos. You don’t even have to be a Southpoint Films customer to use it. Find out more.

Knowledge is the most valuable asset that’s shared when a speaker stands in front of an audience and delivers a powerful, informative and hopefully entertaining presentation. The only problem is that, all too often, many of the messages are lost when the presentation has ended as the audience has been either making notes of what is being said or the amount of data included in the presentation has resulted in information overload. (We’ve all heard the phrase “Death by Powerpoint”.)

Video is a great solution that adds value to each presentation for the speaker, audience, stakeholder or sponsor. For the organiser, a recording of an event can reach people who couldn’t make it on the day. As an example, ask yourself how many times you’ve watched a TED talk, then compare that number to the number of TED events you’ve been to. A recording of your event can help with marketing for future events or, by using Vimsy, the videos can be sold to the public as a source of additional income.

For the attendees, the fact that the event is being recorded allows them to be fully attentive to the speaker as they no longer need to make notes during the presentation. Knowing that a complete version of the event will be available online also gives delegates a chance to be bolder with their choices if the event features multiple presentation tracks, or they may simply choose to take a session out to network with fellow delegates or visit exhibition stands because there’s a reduced fear of missing out. After all, the main reason to attend conferences and events in-person in the digital is for networking.

A recording of your event also gives it a longevity that it wouldn’t have otherwise. This is great for sponsors who will receive extra value from having footage with their logo emblazoned within it shared across the web for the foreseeable future.

However, simply recording the presentations isn’t enough. The videos need to be edited promptly and shared in a way that delegates can find them when they need them. Additionally, some events will want to sell their videos to the public, others will want to share theirs with only the delegates who came (or delegates who paid extra for video access), and others may wish to give their content away for free as marketing for the next year.

Vimsy offers the facility to fully manage and share each of the edited videos. You can sell your videos, share them with specific members and member groups, or you can provide public access, optionally with the requirement that users must log in with their email address – helping event organisers build a qualified mailing list before the next event.

The Vimsy channel for Venturefest South, a multi-track exhibition and conference focussed on startups and investment

With a Vimsy channel your videos are presented within a branded portal just for your event, unlike general video hosting sites like Youtube where your videos are competing for attention and search engine presence with every other video out there. You can also set your Vimsy channel up with your own domain – for example, videos.yourconference.com. All of this helps your delegates find the videos when they need them, and increases your brand engagement in the process.

Finally, built in features such as Chapters let your viewers navigate to specific points within a video. Resources let your audience download files directly from the video page, such as presentation slides for offline use. Insights let you see who’s been watching your videos, when they watched your videos, and how much of the video was watched; this is useful for knowing which presentations are the most popular and engaging.

Think this sounds good? Wait until you see it in action. Create your own Vimsy channel for free here: vimsy.co/create

Want more information?

Hopefully you’ve found our tips useful. If you have any tips of your own that you’d like to share, or if you want to talk about anything else related to video production, then please get in touch! We’d love to hear what you think.

Email us at [email protected] or give us a call +44 (0) 800 009 6982