Case Study: How Integrated Videos Made Dinofest “Roarsome!”

10th January 2016 No comments

Dinofest 2015 was a Hampshire-wide cultural event that took place at museums all over the county. It featured a variety of dinosaur themed exhibitions and activities. The goal? To engage children and their families with Hampshire museums, and to help them learn about and be inspired by our prehistoric world.

We worked on Dinofest with our client Carswell Gould, to produce video content that fed into their integrated marketing campaign. As a result of Carswell Gould’s integrated marketing for Dinofest, they increased footfall at the participating venues by 43.5%. A staggering success!

We invited Ed Gould, Creative Director at Carswell Gould, to speak about the campaign at our recent Video For Business Conference. Specifically, we asked to him to talk about how he and his team used video as part of the campaign to drum up interest and excitement for the event. If you’re thinking about using video as part of an event marketing campaign, this video is for you!

If you’re looking for “roarsome” videos for your event, we’d love to talk to you! Get in touch.

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