Growing An Audience With Content Marketing

Content marketing is growing in popularity with business of all sectors. And no sector is safe – even B2B businesses are getting on the “content” wagon. If you’re not producing “content” for your business, you could be missing out on a huge opportunity to generate leads and build customer loyalty.

Suzie Kidger-Clarke is the owner of Isle of Wight based marketing agency Suki Marketing. In this episode of our podcast Are We Rolling? I chatted with Suzie about the latest trends in content marketing and social media.

Increasingly, the word “content” is synonymous with “video”. As more social platforms move to prioritise video posts, the amount of video businesses need to create is only increasing. From Instagram Reels to TikTok, to more traditional networks like Facebook, Twitter and LinkedIn. Video is becoming the de-facto way for communicating online.

As a content-focussed marketing agency owner, I thought it would be great to get Suzie’s insight into this modern style of marketing. I asked Suzie how she finds ideas for new content, how she promotes content on social media on behalf of her clients, and if she has any tricks for getting better engagement. This interview is packed full of useful nuggets of wisdom. I certainly found the conversation interesting!

If you’re looking for video content for your business, feel free to get in touch. And if you need someone to promote it for you, you won’t go wrong by speaking with Suzie and her team!