The Benefits of Live Streaming An Awards Ceremony

17th April 2024 No comments
Behind-the-scenes view of a video production setup for the "Staff Awards 2020". In the foreground, a technician with a "southpoint films" shirt operates a video mixer with monitors showing different camera angles. Multiple video cameras are pointed towards a woman at a podium with the awards backdrop. Cables run across the table and floor, emphasizing the complexity of the setup.

Live streams are an incredible tool for building buzz around your awards ceremony. You’ve no doubt seen at least one star-studded awards show on TV – like the Oscars, BAFTAs or the Brits. These big events are water-cooler moments. However, even smaller, more intimate awards ceremonies can benefit from a live stream too. (And yes, it is possible to get a great stream without a TV broadcast budget!)

Here’s why…

Live streaming means nobody misses out

Undoubtedly, the main reason to live stream your awards ceremony is to let everyone take part. Quite often, you’ll find that some nominees can’t attend on the day due to a schedule conflict or personal commitment.

With a live stream, all of your nominees can still watch the event wherever they are in the world. They can tune in to see whether they’re a winner or not.

Even better, with our hybrid and virtual event technology, a nominee who can’t be there in-person can actually dial-in to give their acceptance speech in real-time. So they can still take part as if they were there in-person.

This inclusion not only helps provide a sense of connectedness but also ensures that every nominee and winner has the opportunity to see their achievements be recognised, regardless of their location in the world.

Everybody can celebrate together

Whether it’s colleagues, partners, family, and friends – you can guarantee that there’ll be a substantial audience outside of the venue that cares about the success of the nominees and winners. Not all of them will be able to attend the venue, so a live stream is your only option to include them in the festivities.

Picture a proud parent watching as their child receives an award – the emotional impact is immeasurable.

It’s more than an event; it’s a shared experience that goes beyond physical boundaries.

Professional video camera focused on the LCD screen displaying a speaker at a conference. The camera is in sharp focus with details like buttons, brand, and settings visible, while the background, including the audience and the speaker, is out of focus. The perspective gives a behind-the-scenes look at event coverage.

A power tool for organic social media marketing

Catering to an online audience can provide a massive boost to your event’s online presence. Viewers can share highlights, winners’ reactions, and behind-the-scenes moments in real time across social media platforms. This instantaneous sharing not only extends the reach of your event but also serves as a powerful marketing tool, creating a ripple effect of interest and engagement.

Quite often, friends, family and colleagues will take screenshots and write posts as the action unfolds – sharing the content organically on their own profiles, raising the profile of your event. If you’re lucky, you might even trend on a social platform! (Yes, it’s possible for smaller awards events to “trend” – we’ve seen it happen!)

Make it interactive

If you want to get really clever, you can actually tap into your online audience to make your awards ceremony interactive – either to make the event more inclusive, to further boost your marketing efforts, or to impress your audience.

Ideas we’ve seen in the past include:

  • Incorporating audience polling to run a real-time “audience choice” award.
  • Showing the virtual audience on screens in the venue, to show the nominees how many people are tuned in.
  • Having special guests dial in to accept awards (if nominated) or deliver their verdict (if judging).

The possibilities are only limited by your imagination!

A high-angle view of a live event control station with multiple screens displaying video feeds and editing software. The screens show a presentation with a male speaker. In the background, the grand interior of a historical venue with ornate architecture is partially visible, where the event is taking place. Equipment like a video mixer, laptops, and cables are prominent, indicating a professional production setup.

 

Immediate playback

Finally, as soon as the event is over, your live stream will turn into a full recording of the ceremony that’s available immediately for re-watching. This lets people rewind and tune into bits they might have missed, which is great for those who otherwise have diary clashes, or who are on different time zones.

Or, you could use the recording to pull out notable moments to share on social media to immediately start your post-event marketing activity.

A close-up of a monitor screen showing video editing software with a color scope and audio levels. The software is displaying a man in a tuxedo holding a golden envelope, set against a sparkling red and gold backdrop, likely from an awards ceremony. The focus is on the editing interface rather than the content of the video.

In conclusion, live streaming your awards ceremony is a strategic move that goes beyond convenience—it transforms the event into an all-inclusive celebration. The ability to connect, share, and amplify the moment ensures that your awards ceremony becomes a memorable experience for everyone involved, setting the stage for continued success in the future.

Looking for a video production partner to help you live stream your upcoming awards ceremony? Let’s talk!

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