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360° Virtual Reality is an exciting media format that lets the viewer choose which part of the video or photo they want to look at.
The 360° VR format is most commonly used for giving customers a virtual reality tour of a business’ location or facilities.
It’s also an excellent format for training and education, especially observation-based training where viewers must report what they’ve seen as part of their assessment.
Take a look at the example here, or browse our 360° VR video portfolio.
Our short explainer about 360° VR video and photography
Viewers can choose which part of the video or photograph to look at
Reduces the need for customers to attend your location in-person to answer simple questions
It’s proven to be a fantastic format for sharing observation-based training scenarios
Our dedicated 360° VR cameras make capturing 360° VR videos and photos easy and affordable
360° VR content is easy to deploy thanks to services like YouTube and Google Maps which have excellent support for the format
360° VR videos and photos are best viewed with a dedicated Virtual Reality headset, including smartphone-powered headsets like Google Cardboard.
However, many applications and services like YouTube and Google Maps also work on smartphones, desktops and tablets too, letting users click and drag to move the 360° VR content around.
360° VR content is also supported on Facebook, the world’s most popular social network and parent company of Oculus, allowing 360° VR content to be used in social campaigns.
If your project is primarily going to be viewed with VR headsets, we can capture your 360° VR content in a 3D “stereoscopic” format. This simulates depth and makes your content more immersive.
Note: You will need a VR headset or Google Cardboard viewer to see the 3D effect.
At Southpoint Films, we’ve been producing 360° Virtual Reality content commercially since 2015. With our professional 360° cameras we can create 8K 360° videos, 6K 3D 360° videos and 12K 360° photos.
While our technical specifications may be impressive, the real benefit of working with Southpoint Films is the service we provide.
Our experience in corporate video production means that we can apply creative thinking to how 360° VR content can work for your business, and how your content can tell an engaging story that will keep your viewers interested.
Want to explore how 360° VR content could work for you? Let’s talk!