Wayfinder

A proven process for successful video projects

Although most businesses understand that video is a powerful marketing and sales tool, producing impactful video without any guidance can be challenging.

With so many ways to approach a video project, what will work best for your business and your customers?

This is where Wayfinder from Southpoint Films comes in.

Wayfinder is our solution for achieving meaningful results with video. By starting with your desired outcome, we work backwards with you to devise a strategy that will get you there. The end result will be a video, or series of videos, that achieves your goals and helps your business to grow.

The Wayfinder Process

Workshop

We kick off Wayfinder with a two hour collaborative workshop.

This is where we’ll identify your goals for your project and brainstorm ways to achieve them.

Project Map

Within two weeks following the Wayfinder workshop, we’ll produce a project map.

This outlines what needs to be done, and when, in order for your project to be successful.

Production

Our team of video production experts will film, edit and animate your videos.

We make it sound easy. But, as far as you’re concerned, it is!

Key Benefits

Create videos that actually work. No time and money wasted on trial and error.

Identify what your project aims to achieve in real, measurable terms.

Receive expert guidance from video production professionals at the very start of your project.

Align the entire team on your goals and objectives, including key stakeholders.

No obligation to proceed with our production services after the project map is created.

Optimised for businesses with a turnover of £1 million or higher, or for startups aiming this high.

One of our filmmakers discussing a script with a customer

The Wayfinder Workshop

Wayfinder kicks off with a two hour planning workshop. Hosted in-person or online, our team will sit down with you and your other key stakeholders to identify your goals for the project.

During the session, we’ll explore areas such as:

Your target audience / customer.
Key messages for your business, product or service.
Your brand & tone of voice.
Your marketing and sales channels.
Who will contribute to the project, such as interviewees.
What you want to achieve from the project. For example, brand awareness, sales, or an efficiency within your business.

Afterwards, our team will use this information to produce a “map” for your project. This will outline exactly what needs to happen next in order for your project to achieve your desired outcomes.

Our video production team filming a video for a civil engineering firm

Your partners in video production

Once your project map is finished, it’s time to begin producing your videos.

Our team of video production professionals have been creating sales and marketing videos for businesses since 2013. From interviews to aerial footage, animation to 360° VR video, we have the equipment and the experience to make your business come to life with video.

Over the past decade, customers constantly rate our flexibility, creativity and the quality of their videos extremely highly. If you need a high quality video that’ll outshine your competition, there’s no better place to look.