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Southampton

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Video Strategy

Use video more effectively across your entire business or organisation to improve efficiency, share messages consistently and scale the human factor

What is “video strategy”?

There was a time when having a promotional video for your business or organisation was all you needed to stand out from the crowd, but in today’s digital climate that’s no longer the case. Video is becoming increasingly important across every aspect of business marketing and communications, and the ways in which people are consuming video content are changing rapidly.

From sharing video content on social media to increase brand engagement, to providing customers with easy to follow product support instructions, to affordable and consistent internal staff training, and also sales, video is becoming the go-to format for sharing a message, complete with a “human factor” that’s lost in text-based documentation and emails.


How does it work?

1. Set Goals

An effective video strategy starts with a defined goal. These should be realistic and measurable. For example “generate 300 clicks to the website” or “reduce costs spent on staff training by one third”. Goals such as “increase brand awareness” don’t tend to work that well as they’re harder to measure.

Video Strategy - Strategise

2. Strategise

With your goals in place, our team will look at our available resources to achieve them. We may choose to produce a single film, a series of films, but – most importantly – we’ll work out where your videos are going after they’ve been produced to make sure they have maximum impact.

Strategy - Deliver

3. Deliver

We’ll produce your videos, or work with you to implement a production process within your organisation before executing the strategy. Once live, we’ll work with you to measure the results and ensure your strategy continues to develop and evolve in line with the latest industry trends.

Video strategy is about using video more effectively. It's about using video in a way that generates measurable results, such as increased click-through to your website, more successful cold emails or fewer calls to your support centre.

Delivering the “human factor” at scale

There’s a reason why many of us feel like we know some celebrities as if they were friends, and that’s because video captures personalities like no other format. From the way somebody talks, to their body language on-screen, video gives us a sense of who that person is. This allows your business to make personal connections with your customers, especially when operating at scale.

For businesses operating in a far-reaching marketplace, it simply isn’t practical for your staff to visit every customer. By using video within the sales cycle, you can build familiarity between your customers and your team, increasing your chances of winning orders and developing long-term relationships that will improve customer retention and repeat custom.

Provek / The PM Channel have their classroom-based trainers deliver their online video courses to build trust and rapport between their customers and their brand

Delivering the “human factor” at scale

There’s a reason why many of us feel like we know some celebrities as if they were friends, and that’s because video captures personalities like no other format. From the way somebody talks, to their body language on-screen, video gives us a sense of who that person is. This allows your business to make personal connections with your customers, especially when operating at scale.

For businesses operating in a far-reaching marketplace, it simply isn’t practical for your staff to visit every customer. By using video within the sales cycle, you can build familiarity between your customers and your team, increasing your chances of winning orders and developing long-term relationships that will improve customer retention and repeat custom.

Using video with purpose – video strategy is about the  “why”

When considering a video for your business it’s all too easy to spend the whole time thinking about what it is you’re making. Which products do we want to show? Who will be involved? What are our key messages?

A question often forgotten is “why are we doing this?”

“Video strategy” is about using video more effectively. It’s about using video in a way that generates measurable results, such as increased click-through to your website, more successful sales emails or fewer calls to your support centre.

Whether the end result is a traditional promotional video, a 360° video, a live stream, or something else, a video strategy starts by defining outcomes before choosing the best method to achieve them.


Your experts in great video solutions

We’re pleased to be part of the agency programmes of both Wistia and Vimsy. This means that we can set you up with a complete video marketing solution with Wistia, or help you create a branded online portal tailored for your videos with Vimsy. Being part of these agency programmes gives us a direct line with each company, which means that we can usually get answers to questions quickly and resolve any issues you may encounter.

Not interested in these products?
Don’t worry. Our priority is in making sure that you have the right solution for your needs. We won’t suggest something that we don’t think is suitable.

Get Started

Our team of video experts are here to help you get the most from video within your business or organisation. Not only can we work with you at a variety of levels to implement a video strategy, but we can also help you track the success of a video campaign in a way that shows you the real benefits and outcomes of your ongoing video strategy.

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