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Southampton

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61 - 65 High Street
Totton
Southampton,
SO40 9HL
United Kingdom

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Video Strategy

Use video more effectively across your entire business or organisation to improve efficiency, share messages consistently and scale the human factor

What is “video strategy”?

There was a time when having a promotional video for your business or organisation was all you needed to stand out from the crowd, but in today’s digital climate that’s no longer the case. Video is becoming increasingly important across every aspect of business marketing and communications, and the ways in which people are consuming video content are changing rapidly.

From sharing video content on social media to increase brand engagement, to providing customers with easy to follow product support instructions, to affordable and consistent internal staff training, and also sales, video is becoming the go-to format for sharing a message, complete with a “human factor” that’s lost in text-based documentation and emails.


How does it work?

1. Set Goals

An effective video strategy starts with a defined goal. These should be realistic and measurable. For example “generate 300 clicks through to the website” or “reduce costs spent on staff training by one third”. Fluffy goals such as “increase brand awareness” aren’t measurable so don’t tend to be effective.

Video Strategy - Strategise

2. Strategise

With your goals defined, our team will look at all available resources  (including budget) and work out how to achieve them. We may choose to produce a single film, we may produced a series of films, but – most importantly – we’ll work out where your videos are going after they’ve been produced to make sure they have maximum impact.

Strategy - Deliver

3. Deliver

We’ll produce your videos or work with you to implement a production process within your organisation before executing the strategy. Once live, we’ll work with you to measure the results and ensure your strategy continues to develop and evolve in line with the latest industry innovations.

Video strategy is about using video more effectively. It's about using video in a way that generates measurable results, such as increased click-through to your website, more successful cold emails or fewer calls to your support centre.

Delivering the “human factor” at scale

There’s a reason why many of us feel like we know celebrities as if they were friends, and that’s because video captures personalities like no other format can. From the way somebody talks to their body language, video gives us a sense of who that person is. This allows your business to make personal connections with your customers, especially when operating at scale.

For businesses operating in a far-reaching marketplace, it simply isn’t practical for your staff to visit every customer. By using video within the sales cycle, you can build familiarity between your customers and your team, increasing your chances of winning orders and developing long-term relationships that will improve customer retention and repeat business.

Provek / The PM Channel have their classroom-based trainers deliver their online video courses to build trust and rapport between their customers and their brand

Delivering the “human factor” at scale

There’s a reason why many of us feel like we know celebrities as if they were friends, and that’s because video captures personalities like no other format can. From the way somebody talks to their body language, video gives us a sense of who that person is. This allows your business to make personal connections with your customers, especially when operating at scale.

For businesses operating in a far-reaching marketplace, it simply isn’t practical for your staff to visit every customer. By using video within the sales cycle, you can build familiarity between your customers and your team, increasing your chances of winning orders and developing long-term relationships that will improve customer retention and repeat business.

Using video with purpose – video strategy is about the  “why”

When considering a video for your business it’s far too easy to spend the whole time thinking about what it is you’re making. Which products do we want to show? Who will be involved? What are our key messages?

A question often forgotten is “why are we doing this?”

“Video strategy” is about using video more effectively. It’s about using video in a way that generates measurable results, such as increased click-through to your website, more successful sales emails or fewer calls to your support centre.

Whether the end result is a traditional promotional video, a 360° video, a live stream, or something else, a video strategy starts by defining outcomes before choosing the best method to achieve them.

Your experts in great video solutions

At Southpoint Films we’ve been working with businesses to create award winning video content since 2013. We’ve created more promotional videos, event videos and training films than we could possibly count.

We guide our customers on the best way to get value out of the videos we produce for them, whether that’s creating specific versions of videos for different channels such as social media or their website, or finding ways to use to video to drive meaningful business results. It’s what makes Southpoint, Southpoint.

Our experience working with businesses and organisations across a range of sectors makes us the perfect partner for building your video strategy – and implementing it, of course.

Contact us to find out how we can help you

Your experts in great video solutions

At Southpoint Films we’ve been working with businesses to create award winning video content since 2013. We’ve created more promotional videos, event videos and training films than we could possibly count.

We guide our customers on the best way to get value out of the videos we produce for them, whether that’s creating specific versions of videos for different channels such as social media or their website, or finding ways to use to video to drive meaningful business results. It’s what makes Southpoint, Southpoint.

Our experience working with businesses and organisations across a range of sectors makes us the perfect partner for building your video strategy – and implementing it, of course.

Contact us to find out how we can help you


Vimsy - iPad - The PM Channel - 3

Build your Video Strategy on Vimsy

In addition to making great videos, we’ve also dreamed, designed and developed a unique video management platform called Vimsy.

Vimsy makes it easy to share your videos with your customers or colleagues, see who’s been watching your videos, and even sell your videos online as a product. We already have a whole bunch of customers using Vimsy to grow their businesses with video – will you be next?

Read more about Vimsy on our website or simply head over to the Vimsy website to get going.

Vimsy Logo

Get Started

Our team of video experts are here to help you get the most from video within your business or organisation. We can work with you at a variety of levels to implement a video strategy, and we can also help you track the success of a video campaign in a way that shows you the real benefits and outcomes of your ongoing video strategy.

Get In Touch
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