Following on from our ‘How To Make An Effective Video’ blog, in this video we look at what goes into making an effective Promotional Video.
To make an effective promotional video you need to understand what a promotional video actually is. In a nutshell, a promotional video is basically your elevator pitch. It’s designed to give your target audience a quick insight into your business, services or products so that they can determine whether or not you may be beneficial to them. The promotional video should be designed to make the target audience think “I want to find out more” or “where should I go to buy this?”