Europump – TrueZero Interview Video & Photos

We’ve worked with fuel system specialists Eurotank Service Group for many years now. Recently, we were commissioned to produce this interview-driven video for their Europump division. The focus of the video is their TrueZero pump calibration product.

Our location for the TrueZero interview video was Woolmer Service Station, a busy fuel service station in Bordon, Hampshire. Although it might look like a traditional multi-camera interview, we filmed this video with a single camera. We did this partly to save costs, but also to reduce the number of people working on a live site. Additionally, working with a small crew helped us to maintain social distancing. (The video was filmed during the COVID-19 pandemic.)

We also edited a few shorter versions for use on social media. The Europump team are very active on LinkedIn, where the video has been very popular. Within two weeks of publishing, the video has had over 2,100 views and 100 engagements. (Likes and comments.) In fact, it prompted at least one commenter to ask for pricing information!

Professional Photography

In addition to the video, we also took a number of stills of Europump engineer Kieron using TrueZero. Adding photography on to a video project is a great way of building a consistent media toolkit without the cost of multiple shoots. You can see a sample of these below.