ICE – Smart Call Promotional Video

Earlier this year, we worked with our long-standing client ICE (Industrial Cleaning Equipment) to produce a bold and creative promotional video for their updated Smart Call customer support platform. The video, which launched at the Cleaning Show, one of the UK’s biggest trade events, highlighted exciting new features like live translation, an AI assistant, and a carbon calculator.

This project marked a shift from our usual work with ICE, moving away from training and case study content in favour of a scripted, story-driven film designed to stand out on a busy exhibition floor. We storyboarded three engaging scenarios that demonstrated the platform’s features in action, complete with voiceover, motion graphics, and colour grading.

Filming took place at an M&S store in Hedge End and ICE’s Southampton HQ, with our team working efficiently to capture everything within a tight timeframe. With a fast turnaround for post-production, we brought in a motion graphics artist to create pop-up visuals, and a colourist to give the footage a polished, cinematic look. Thanks to a pre-booked voiceover recording and quick approval from ICE on the initial edit, we were able to move swiftly through post-production. We delivered the final video just in time for the show, where it was presented using XR glasses for an extra wow factor.

This was a brilliant project to be part of, and a great example of how combining creative storytelling with smart production planning can deliver maximum impact. If you want to hear more about what the project involved and how we produced it, take a behind-the-scenes look here!

Have you got a bold idea for your next product launch or promo video? We love turning ambitious concepts into standout content. Get in touch to find out how we can help bring your vision to life!