Redlux – Optilux SD Promotional Video
Redlux VFX Breakdown
Redlux designs and produces technology that provides non-contact surface measurement that is rapid, high-precision, and non-intrusive. Their equipment is used for a variety of purposes, including measuring the tolerances of medical aids, such as metal joint replacements.
Redlux asked us to create a promotional video for the Optilux SD, a powerful machine vision solution for the inspection of flat optical surfaces. The brief for this was to produce a video that looked sharp and clinical, with brilliant whites, as if it had been filmed in a studio. However, we couldn’t move the sensitive equipment and this meant creating a studio environment in Redlux’s offices in Southampton.
To create the white backgrounds seen in the video, we had to do a lot of VFX work removing cables and other objects. It was perhaps one of our most demanding projects to date! Watch the video above to see a breakdown of the VFX work involved.
This project for Redlux is a really great example of how we use our creative intuition and innovative editing skills to produce a video that looks high end without breaking the bank.
A promotional video is one of the most engaging methods of delivering marketing messages. Within a few minutes, a potential customer is able to understand how your products and services may benefit them.
Would you like to learn more about our video production services and how we can help your business with a promotional video? Why not get in touch?
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