This exciting video is one in a series of “First Look” social media adverts to promote the University of Southampton to prospective undergraduates. It features a rotating cast of current students, academics and senior staff who talk about the benefits of the university. This video is in 16:9 (landscape) aspect ratio, but we also created a 1:1 (square) and 9:16 (portrait) versions so that the videos could be used on platforms like YouTube, Instagram and TikTok.
The aim of the videos was to give prospective students a glimpse of what the University can offer them. We filmed all over the University campus, in some really interesting locations, including inside a towing tank! We also filmed at the National Oceanography Centre Southampton, and beside Southampton’s historic town walls.
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