How We Get REAL Customer Stories That Boost Sales & Marketing

In a marketing climate dominated by artificially generated images and website copy, it’s more important than ever to lean into authenticity to promote your business. When it comes to video, we’ve found that customer case studies and testimonials deliver the goods – sharing genuine experiences that resonate with prospective customers.

In the video above, we take a look at some of our recent work with Henry Schein, a global dental and healthcare supplies company. Since 2019, we’ve been producing case study and testimonial videos about their software platforms Dentally and Exact. This has involved visiting dental practices all over the UK and Ireland to film customer experiences. Their customers share how they’ve found the onboarding process, the support they’ve received and how the software has revolutionised the way their practices run.

This series of videos perfectly illustrates the impact of authentic customer testimonials. And by all accounts, it works! The marketing team at Henry Schein consider it some of their best work.

Why Case Study & Testimonial Videos Are Essential

We feel our video above does the best job of summarising this project. But if you’re unable to watch it right now, here are some quick takeaways on why case study and testimonial videos are an essential marketing tool:

• Provide authentic social proof: It’s one thing for you to say you’re good; it’s another for your customers to sing your praises.
• Build trust and credibility: Real-life success stories resonate deeply with prospects and help build confidence in your offerings.
• Showcase real-world applications: Videos can visually demonstrate how your products or services solve specific problems for your clients.
• Offer diverse content for marketing: From full-length case studies to short social media snippets, you get versatile content to deploy across various channels.

Ready To Tell Your Customer Stories?

If you’re looking to harness the power of real customer stories to boost your sales and marketing, we’re here to help. We provide:

• Advocate Sourcing & Initial Contact. With Henry Schein One, they provide a list of qualified customers, then our team takes over to initiate contact and gauge their interest in the case study.
• Collaborative Planning: Once interest is confirmed, we jump on a call with Henry Schein One and the customer to plan the video and discuss key talking points.
• Nimble On-Location Filming: Our experienced crew (often a single, multi-talented team member) travels to the dental practice. We set up cameras, lighting and audio, and our crew member conducts the interviews directly.
• Capturing Real-World Use: Beyond interviews, we capture dynamic shots of the dentists and their colleagues actively using the software, often utilising staff or friends of the dental practice as stand-ins for patient treatment scenes.
• Post-Production & Delivery: Back in the edit suite, we assemble the main video and extract shorter, impactful “social snippets” perfect for various social media platforms. We prioritise quick turnarounds and easy collaboration for edits.

Contact us today to discuss your video content needs and see how we can create great videos like these for your business!