The Ultimate B2B Video Marketing Strategy 2026

It’s a new year! If you’re anything like me, I’m sure you’ve used the brief pause that comes with the holidays to get some much needed strategy and planning work done. I know I certainly have. In my case, I’ve been thinking a lot about marketing. In particular, how in-house marketing teams and marketing agencies should be using video this year as part of their internal and client marketing strategies. I have some thoughts!

In 2026, video isn’t just a marketing tool; it’s an entry requirement. If your brand isn’t producing video content, you are effectively invisible to a modern audience. However, simply “making videos” isn’t enough—you need a strategy that balances longevity with high-frequency impact.

If video or content marketing is on your radar for the year (which it absolutely should be), this video is for you. Get your notepad and pen at the ready, because you might want to take some notes.

What this video covers

• Defining different types of video content.
  Learn the difference between “Evergreen” and “Firehose” content.
• How to save money by filming content in bulk.
  Get a huge amount of output for your money without sacrificing quality.
• Stretch your videos by repurposing them for different channels.
  Think strategically about how the same content can perform across different channels.
• How brands should be using AI video content in 2026.
  Thoughts on how this technology can be used in 2026.

It’s a mini crash-course in how video producers think about using video strategically.

Let’s discuss your video strategy for 2026

If you’re planning a video marketing strategy for 2026, let’s share some ideas together. We’d love to talk with you about how video can solve your specific marketing and communication challenges.

Get in touch or send us a brief for your project. Let’s achieve some great results using video this year!