Testimonial from ICE

A Decade of Collaboration: ICE and Southpoint Films

At Southpoint Films, we’re proud to have been working with one of the UK’s largest suppliers of commercial cleaning equipment ICE (Industrial Cleaning Equipment) for over a decade, helping them bring their innovative ideas to life through video. Their products range from small vacuum cleaners to large scrubber dryers and beyond.

With customers like Marks & Spencer, Tesco and Sainsbury’s to service, ICE regularly rolls new equipment out across the country. As part of a roll out, ICE provides their customers with training. Although ICE’s products are easy to use, this training ensures that cleaning operatives know how to get the best results from their new kit.

Historically, ICE would send a trainer to every customer site to deliver the training in-person. Although this worked when ICE was smaller, it was becoming time consuming and costly. As ICE started completing bigger rollouts, they simply couldn’t get a trainer to every site.

In 2013, we started working with ICE to create product training videos. These short videos are presented by ICE’s staff and show how each piece of equipment works. They’re also subtitled to help viewers with accessibility requirements, or for whom English isn’t their first language. Now, ICE send these videos to many sites instead of an in-person trainer.

Julie Kitchener, Chief Marketing and Communications Officer at ICE, recently shared insights into how video content has played a key role in their business. As a company that values innovation, ICE has embraced video to showcase their cutting-edge products and services, ensuring they stay ahead in their industry.

Over the years, we’ve collaborated with ICE on a variety of projects, including:

• Training videos that make complex processes simple.
• Live demonstrations to showcase the functionality of their machines.
• Case studies that highlight real-world applications of their products.
• Product launches, like their Cobotics range, which was launched during COVID-19 entirely via video.

Julie emphasises how video became a crucial tool during the pandemic, allowing ICE to continue introducing new products even when in-person events weren’t possible. She also highlights the importance of our long-standing partnership, saying:

“Southpoint Films takes the time to learn about our products and business, which makes it really easy for us because every time the team comes in, it’s a simple experience, they know the machines, they know the business and they feel like part of our team”

Julie Kitchener, Chief Marketing and Communications Officer at ICE

We’re incredibly proud of our collaboration with ICE and are excited to continue supporting their vision with engaging, impactful video content.

Are you ready to showcase your business through video? Get in touch with us today and let’s bring your ideas to life!