Industrial Cleaning Equipment (ICE) are the leading supplier of professional cleaning equipment in the UK. With retailers like Marks & Spencer, Tesco and Sainsbury’s on their customer list, ICE operate at a very demanding nationwide level, rolling out fleets of equipment to stores across the country on a regular basis.
Traditionally, ICE would send a member of staff to every customer site along with their new equipment in order to train cleaning operatives on how to use it. This was time consuming and costly, and it was difficult to scale this approach with bigger rollouts; a frequent occurrence for a company that was becoming increasingly more successful and winner larger contracts.
This changed in 2013, which is when we started working with ICE to create training videos that explain how to use different pieces of equipment, such as vacuum cleaners and scrubber dryers. In this short video Ricky Smith, Strategy Development Director at ICE shares how the training videos that we produced, have helped their growing business, which is now one of the largest cleaning equipment suppliers in Europe.
In Ricky’s words:
“Southpoint Films have been excellent throughout the whole process of recording the training videos. What I would say about them is that they very, very quickly understood the brief, they were available to come and conduct the actually videoing, they were extremely quick in the editing process and supporting us in actually getting the videos out to marketplace. I couldn’t recommend them highly enough.”
Ricky Smith, Strategic Development Director at ICE
For more information about how we help companies use video to improve their training, take a look at our Training Videos page.
We’ve also produced a separate case study looking at how ICE use videos to support training within their business, which includes more detail regarding how ICE have deployed their videos.
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