The Event Organiser’s Video Playbook

We work at a wide range of amazing commercial events, from professional corporate conferences to massive music festivals. Over the past decade, our team has seen so many different ways that organisers are using video to promote, capture, and enhance the attendee experience. And of course, we’ve facilitated much of it!

In this new video, I share the best practices we’ve observed to help you use videos at your events more effectively. If you organise commercial events, these insights will help you maximise your content’s impact.

Want a sneak peak at what I’ll be talking about? Keep on reading…

Using Video For High-Impact Event Marketing

We discuss everything from glossy, high-impact highlights videos that capture event buzz to repurposing long-form presentations. A single day of media capture can produce months of stunning material for your social media channels.

Enhancing The Audience Experience

The video shares inspiration for functional video uses, such as opening films that set the tone, and image magnification (IMAG) for large venues. We also discuss how live streaming creates a more inclusive environment by improving accessibility and reducing travel emissions.

Strategic Thinking For Event Organisers

Building on our 2026 Video Strategy Guide, we encourage you to think about video as a long-term asset. Whether you use full-length recordings as lead generation tools or create short “firehose” snippets for social media, the goal is to keep your brand top-of-mind.

Let’s Discuss Your Next Event

If you need support with video production or live streaming for your event, we’d love to start a conversation. We offer a full range of event services, from multi-camera filming to 2D animation and outside broadcasts.

Get in touch or send us a brief with your event’s video requirements. We’d love to discuss how we can elevate your production!