Benefits of an interview vs a scripted piece to camera
Writing a script might seem like the best way to make sure all of your key messages are included in a piece to camera, but unless you’re filming an experienced presenter, the end result can sound robotic and unemotional.
In contrast, an unscripted interview allows your contributor to say what they actually think, rather than worrying about whether they’ve successfully recited a pre-written script.
However, it’s still important to plan your interview carefully. Having a coherent idea of what you want to ask your contributor will make the whole process far easier – especially if you share your questions with them in advance.