Care Friends is a referral rewards app for the care sector. It helps care companies find care workers by tapping into the networks of their employees. The app is backed by Skills For Care and has become very popular since its launch in June 2020.
To help with the launch, we created this explainer video for employers whose care workers are using the app to share jobs. The Care Friends team wanted something short and simple to understand, and we think we’ve delivered. Our video uses a combination of animated motion graphics and screen captures to show users what to do. It’s also set to an upbeat music track to keep viewers’ attention.
The video explains how care workers find and share jobs, and how the app’s rewards system works. We added “taps and swipes” over the top of the screen recordings and we included clear instructions next to the screen recordings to show users what to do. We also utilised some footage from a previous video that we’d made for Care Friends to add authenticity.
Because Care Friends provided the screen recordings, this video only required one day of editing time on our part. If you’re looking for a high quality promotional video for your app, why not get in touch? We’d love to create something similar for you!
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