ICE – Robo 3 Promotional Video

Industrial Cleaning Equipment (ICE)’s automated robotic cleaning machine, Robo, has been one of our favourite products to work with since we started filming product videos for it back in 2013.

To coincide with the launch of the latest version of the product, Robo 3, we were tasked with filming a short promotional video of the machine in action at a local supermarket to highlight some of the key features. The edit uses powerful music, fast cuts and on-screen text to drive key messages and hold the viewer’s attention.

Style: Promotional,

Techniques: Filming,

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